“Individuals don’t care about options. Individuals care about advantages.”

Not solely is that this one of the quoted startup clichés on the market, however it additionally occurs to be true. They spend time being the most effective on one thing individuals don’t need, or that doesn’t create worth.

Characteristic obsession is an issue that plagues many startups and company innovators.

Of their eagerness to create the proper product, corporations can typically neglect why individuals use merchandise within the first place.

Clients aren’t involved in what number of options your product has; they’re involved in whether or not or not it solves their drawback.

And should you resolve their drawback, they’ll be blissful to pay you to your product — irrespective of what number of options it has!



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