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You know what’s weird?
You can have all the markers of success—the steady job, the decent apartment, friends who think you’re crushing it—and still feel like you’re playing life on easy mode when you know you could handle expert level.
I’ve been thinking about this a lot lately, especially after a conversation with someone who, from the outside, looked like they had everything figured out.
Good career, great relationship, traveled regularly. But over drinks, they admitted they felt like they were sleepwalking through their own life. “Everyone thinks I’m doing great,” they said, “but I know I’m capable of so much more.”
That stuck with me because I’ve been there. After selling my first company at twenty-seven—a mobile app that helped small businesses manage appointments—everyone congratulated me on “making it.”
But I knew the truth. I’d been coasting on maybe 60% of my actual capacity, settling for comfortable wins instead of pushing for uncomfortable growth.
So how do you know if you’re living below your potential when everything looks fine on paper? Here are eight signs I’ve noticed in myself and others who are stuck in this strange middle ground.
1) You’re always preparing but never actually starting
Remember that business idea you’ve been “researching” for the past two years? Or that novel you’ve outlined seventeen times but never written a single chapter of?
If your browser history is filled with “How to start a…” articles but your actual life shows no evidence of starting anything, you might be stuck in preparation mode.
It’s the most socially acceptable form of procrastination because you can always say you’re “getting ready” or “doing your homework.”
I spent an entire year reading productivity books and taking online courses about entrepreneurship before realizing something uncomfortable: I was using self-improvement content as a way to avoid the messier work of real change.
Knowledge without action is just sophisticated procrastination.
The truth is, you’ll never feel completely ready. At some point, you have to accept that starting messy is better than perfectly planning something that never exists.
2) Your biggest challenges are logistics, not growth
When someone asks about your current challenges, do you talk about parking issues, annoying coworkers, or how busy you are? Or do you talk about the skills you’re struggling to master, the risks you’re taking, the uncomfortable conversations you’re having?
If your problems are mostly about managing your current situation rather than expanding beyond it, you’re probably not pushing hard enough.
Real growth comes with real challenges—the kind that make you question if you’re capable, that keep you up at night (in a productive way), that force you to become someone new.
I noticed this pattern when a founder I admired admitted to deep loneliness despite his success.
His biggest challenge wasn’t scaling his business anymore; it was figuring out how to build meaningful connections while maintaining his drive. That conversation changed how I think about achievement—real challenges should scare you a little.
3) You can predict your next five years with uncomfortable accuracy
Try this: Write down where you’ll be in five years if you change nothing. Same job trajectory, same habits, same social circle. If that exercise doesn’t make you at least a little uncomfortable, you might be playing it too safe.
Living at your potential means embracing uncertainty. It means your five-year prediction should have some question marks, some “if this works out” scenarios, some dreams that make you nervous to say out loud.
When your future is entirely predictable, you’re not growing—you’re just aging.
4) Your body keeps score of unexpressed ambition
Ever notice how Sunday nights feel heavy? Or how certain meetings make you inexplicably tired? Your body often knows you’re underperforming before your mind admits it.
I’ve mentioned this before, but Rudá Iandê’s book “Laughing in the Face of Chaos” completely shifted my perspective on this.
He writes, “Your body is not just a vessel, but a sacred universe unto itself, a microcosm of the vast intelligence and creativity that permeates all of existence.”
Reading that made me realize how much physical tension I was carrying from unexpressed potential. That restlessness you feel?
That random anxiety that shows up when things are “fine”? Your body might be telling you that fine isn’t enough anymore.
The book inspired me to start paying attention to these physical signals as messengers rather than annoyances. When I feel that familiar restlessness now, I ask myself: What am I not doing that I know I should be?
5) You’re the smartest person in most rooms
This sounds like a compliment, but it’s actually a warning sign. If you’re consistently the most knowledgeable, experienced, or capable person in your circles, you’re in the wrong rooms.
Growth happens when you’re surrounded by people who intimidate you a little, who make you raise your game just to keep up. If everyone comes to you for advice but you rarely have anyone to turn to for guidance, you’ve outgrown your environment.
I remember feeling proud that I was the go-to person for business advice in my friend group. Then I joined a mastermind with people running companies ten times larger than anything I’d built. Suddenly, I was the one taking notes.
That discomfort? That’s what potential feels like when it’s being activated.
6) Your dreams have gotten smaller, not bigger
Compare your current goals to the ones you had five years ago. Have they expanded with your capabilities, or have they shrunk to fit your comfort zone?
It’s a strange phenomenon—as we gain more skills and resources, we often lower our ambitions rather than raise them. We trade our big, scary dreams for achievable goals. We become “realistic.”
But here’s what I’ve learned: Being realistic is often code for being scared. Your potential doesn’t shrink as you age; your courage does. The dreams that seem too big? Those are probably the right size for who you could become.
7) You spend more time managing life than building it
How much of your week goes to maintenance versus creation? Paying bills, answering emails, attending meetings about meetings—these things are necessary, but they shouldn’t be your main event.
I realized most productivity content misses this point entirely. Being busy isn’t the same as doing meaningful work.
You can optimize your entire life, have perfect systems, inbox zero, and still be living below your potential if all that efficiency isn’t pointed toward something that matters.
When you’re operating at your potential, you’re building something—a skill, a business, a relationship, a body of work. Management is secondary to creation.
8) You’ve stopped surprising yourself
Finally, when was the last time you did something that made you think, “I can’t believe I just did that”?
Living at your potential means regularly surprising yourself with what you’re capable of. It means looking back at each year and barely recognizing the person you were twelve months ago.
If you’ve become predictable to yourself, if you know exactly how you’ll react in every situation, if you haven’t shocked yourself with your own courage or creativity lately, you’re playing it too safe.
The uncomfortable truth
Here’s what nobody tells you about living below your potential: It’s comfortable. It’s safe. It’s socially acceptable. You can coast for decades this way, collecting paychecks and likes on social media, never risking the failure that comes with real attempts at greatness.
But that comfort comes with a cost—a quiet dissatisfaction that shows up in small moments. The Sunday night dread. The mid-afternoon “is this it?” feeling. The envy you feel when someone else takes the risk you’ve been avoiding.
The good news? Recognizing these signs is the first step. Your potential isn’t gone; it’s just waiting. And unlike those external markers of success everyone sees, fulfilling your potential is entirely within your control.
The question isn’t whether you’re capable of more—you are. The question is whether the discomfort of growth is scarier than the discomfort of staying the same.
For most of us living in that strange middle ground, eventually, the scale tips. The pain of wasted potential becomes greater than the fear of trying. When that happens, you’ll know exactly what to do.
You’ve always known.