The affiliation alleged in its grievance that by positioning these synthetic intelligence (AI)-generated summaries, which use publishers’ materials, on the high of its search outcomes, Google disadvantages the publishers’ authentic content material, Reuters reported in a Friday (July 4) article that was promoted in an Unbiased Publishers Alliance submit on LinkedIn.
“Google’s core search engine service is misusing internet content material for Google’s AI Overviews in Google Search, which have triggered, and proceed to trigger, important hurt to publishers, together with information publishers within the type of site visitors, readership and income loss,” the affiliation wrote in its grievance, in line with the report.
Requested in regards to the grievance by Reuters, a Google spokesperson stated the corporate’s search engine gives web sites with clicks.
“New AI experiences in Search allow folks to ask much more questions, which creates new alternatives for content material and companies to be found,” the spokesperson stated within the report.
Google started the rollout of AI Overviews in Might 2024, saying they might often seem on the high of search outcomes, typically changing the standard web site hyperlinks.
PYMNTS reported on the time that this shift aimed to supply customers sooner entry to data however might alter how companies strategy SEO (search engine marketing) and internet marketing.
Google made some updates to the AI-generated summaries in August 2024, saying it could show hyperlinks extra prominently to make it simpler for customers to find content material from publishers, companies and creators.
“With AI Overviews, we’re seeing that folks have been visiting a higher range of internet sites for assist with extra advanced questions,” Hema Budaraju, senior director of product administration, search at Google, stated on the time in a weblog submit. “And when peple click on from search end result pages with AI Overviews, these clicks are larger high quality for web sites—which means customers usually tend to spend extra time on the websites they go to.”
It was reported in Might 2024 that publishers and content material creators who depend on search engine site visitors for income had been involved that AI Overviews might adversely have an effect on the ecosystem of on-line content material creation and dissemination.