AI, reels, content material creators, and WhatsApp are driving buyer lead technology for car firms and their dealerships, in keeping with a whitepaper by Meta and Federation of Car Sellers Associations.
Curiously, as many as 72 per cent of latest automotive patrons found the model on the household of apps of Meta, the guardian firm of Fb, Instagram and WhatsApp.
“This whitepaper underscores the potential of AI, reels, and messaging platforms akin to WhatsApp to strengthen buyer relationships and drive progress,” Federation of Car Sellers Associations (FADA) President C S Vigneshwar stated in a press release.
As per the survey commissioned by Meta, “72 per cent of latest automotive patrons who have been surveyed on this analysis found the model on the Meta household of apps”.
It additional stated WhatsApp led the buyer-dealer communication as amongst new car patrons, 48 per cent used WhatsApp to straight join with dealerships for automobile availability inquiries, making it essentially the most most well-liked communication channel.
Furthermore, the survey discovered that 47 per cent expressed curiosity in receiving service reminders through messaging platforms.
When it comes to affect of reels and creator content material driving buy selections, 72 per cent of patrons discovered that creator content material on Instagram reels was useful for automobile analysis, with 41 per cent repeatedly participating with vehicle-related reels.
The survey — New Car Consumers Client Journey Examine by Kantar Profiles — was performed in September 2023 taking suggestions from 49,590 respondents aged 18-64 in India.
In 2023, Meta and FADA launched ‘Transfer with Meta’, an upskilling and enablement programme to upskill greater than 3,000 auto sellers throughout India with an goal to assist them construct a social presence and digitise their buyer outreach and lead technology utilizing the Meta platforms.