Sydney Sweeney attends the tenth Annual LACMA ART+FILM GALA on the Los Angeles County Museum of Artwork in Los Angeles on Nov. 6, 2021.
Presley Ann | Getty Pictures Leisure | Getty Pictures
Actress Sydney Sweeney helped deliver American Eagle Outfitters shares into the most recent spherical of meme inventory mania on Thursday.
The “Euphoria” and “Anybody However You” star will headline a fall marketing campaign for the clothes retailer, American Eagle introduced Wednesday. Shares of the corporate jumped greater than 4% in Thursday’s session after hovering in premarket buying and selling.
American Eagle, 1-day
Thursday’s leap makes American Eagle poised to affix the ranks of a brand new class of meme shares that has emerged this week. American Eagle’s excessive brief curiosity and inherent model recognition make it a major candidate for meme-obsessed particular person traders, who’ve been sending particular shares on unstable rides in current days.
GoPro and Krispy Kreme got here into the fold after the pair noticed wild buying and selling in Wednesday’s session. Earlier within the week, meme merchants had targeted consideration on Opendoor Applied sciences and Kohl’s.
Greater than 13% of American Eagle shares obtainable for buying and selling are offered brief, in response to FactSet information. The inventory generated dialogue amongst customers on the Wall Road Bets Reddit web page, a well-liked discussion board for retail traders, starting Wednesday evening. As traders betting in opposition to the inventory transfer to cowl their hefty brief place, it may well gasoline some synthetic shopping for within the shares.
Sweeney’s marketing campaign will middle on American Eagle’s denim denims, in response to the corporate. That comes as retailers lean into the rising choice for the material amid a growth in recognition for Western types.
“With Sydney Sweeney entrance and middle, she brings the attract,” Jennifer Foyle, the corporate’s president and government inventive director, stated in an announcement. “We add the flawless wardrobe for the successful combo of ease, perspective and a bit mischief.”
Thursday’s motion can present a reprieve for the battered inventory, whose shares have tumbled round 35% thus far in 2025 by way of Wednesday’s shut.
Correction: Sydney Sweeney starred within the movie “Anybody However You.” A earlier model of this story misidentified the movie.