After a sequence of average upgrades, Apple is planning a three-year iPhone overhaul.
That’s in response to a report Sunday (Aug. 24) by Bloomberg Information, which famous this plan to jumpstart Apple’s flagship product is going on as different business gamers shift towards extra synthetic intelligence (AI)-centered merchandise.
Subsequent month, Apple will introduce the iPhone Air, a skinny mannequin aimed to exchange the iPhone 16 Plus. Subsequent yr brings the corporate’s first foldable iPhone, which is anticipated to incorporate 5 cameras and, just like the iPhone Air, include no SIM card slot.
And in 2027, Apple will mark the twentieth anniversary of its smartphone with a curved-glass mannequin. The iPhone 20 will probably be a break from the extra squared-off model of the cellphone Apple has used for the final 5 years, and can characteristic curved glass edges throughout.
“The underside line: 2025 received’t be a revolutionary yr for the iPhone,” wrote Bloomberg’s Mark Gurman. “However it is going to lay the inspiration for main shifts in 2026 and 2027, making it an thrilling time for iPhone followers.”
The information follows a column final week by The Wall Road Journal’s private tech columnist Nicole Nguyen, who argued that Apple is trailing Google within the race so as to add AI options to smartphones forward of the discharge of Google’s Pixel 10.
She highlighted the Pixel 10’s AI-powered skill to floor info as wanted, provide translations through a real-time voice clone and transcript, help customers in taking high quality images, and edit photos which have already been taken.
In the meantime, PYMNTS CEO Karen Webster wrote final month that Apple faces the danger of its iPhone turning into a commodity, and never “the buyer’s major digital entrance door.”
That’s as a result of the Pixel 9 has, and Pixel 10 will ship with, embedded AI that lets customers communicate, search, transact and navigate with a local AI expertise.
“Apple can’t match that right now,” Webster wrote. “The danger is what number of shoppers will hold ready round for Apple to ship. It’s an enormous ache to modify from iOS to Android units, and most of the people don’t. Getting an AI-powered Android machine simply could also be sufficient for individuals to dump their iPhones.”
Apple has been going through AI challenges of late that embody investor impatience, expertise departures and delayed updates to its Siri digital assistant.
As coated right here earlier this month, the corporate is making ready to mount a comeback within the AI house that features a redesigned Siri powered by giant language fashions, which might conceivably arrive on iPhones and iPads as early as subsequent yr.