This short video represents the birth and development of a category in B-Stock’s B2B marketplace. This specific animation shows the consumer electronics category, but all marketplaces on the B-Stock platform have grown and thrived in a similar way.

Each colored dot that you see represents a single marketplace within the Consumer Electronics space, and each black line a buyer operating within that marketplace. As time goes on, the dots grow in size, indicating increased sales volume. Further, lines begin to connect different dots, demonstrating that buyers have begun to shop in multiple marketplaces, forming an interconnected community of retailers, manufacturers, and entrepreneurs.

Without knowing their fellow buyers and sellers, all parties—even competitors—are working together to drive a thriving secondary market for returned and unsold inventory of all types, quantities. and conditions.

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