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Backbase has entered a strategic partnership with Unblu, a agency specialising in conversational engagement for monetary establishments.
The collaboration goals to handle a persistent problem in digital banking: easy methods to steadiness environment friendly self-service with entry to human help when prospects want steerage.
The joint resolution integrates Unblu’s Conversational Engagement Platform, together with dwell chat, voice and video calls, co-browsing, and AI-driven chatbots, straight into the Backbase platform.
This enables prospects to maneuver from digital self-service to human help throughout the identical journey.
Financial institution employees, together with relationship managers and frontline service groups, acquire full visibility of buyer interactions, enabling extra knowledgeable help whereas sustaining compliance and safety necessities.
Mayank Somaiya
“Digital banking ought to by no means come on the expense of human connection,”
mentioned Mayank Somaiya, World VP of Market at Backbase.
“By embedding Unblu’s collaboration instruments into our ecosystem, banks can ship easy transitions from automated service to skilled steerage, serving to prospects really feel supported all through their digital journey.”
Jens Rabe
“We’re excited to companion with Backbase to assist monetary establishments ship the form of private, frictionless buyer experiences at the moment’s customers anticipate,”
mentioned Jens Rabe, Co-CEO at Unblu.
“By bringing our digital interplay instruments straight into the Backbase platform, we’re enabling banks to construct deeper relationships whereas sustaining the compliance and safety requirements they will’t compromise on.”
The partnership additionally offers a unified worker workbench that connects capabilities beforehand unfold throughout completely different methods.
Employees can interact prospects by means of case administration, advisory companies, or normal help, with instruments that streamline interactions, automate routine duties, and floor real-time insights.
The mixed providing helps use circumstances akin to digital onboarding, video-enabled wealth consultations, AI-supported customer support, and hybrid department environments the place advisers work together with purchasers each remotely and onsite.
The pre-integrated resolution is anticipated to be out there to Backbase prospects globally in early 2026, with establishments in a position to deploy the total suite or choose particular Unblu options in keeping with their wants.
Featured picture credit score: Edited by Fintech Information Switzerland, based mostly on picture by Trend2023 by way of Freepik