The patron retail panorama faces a basic disconnect value trillions of {dollars}: when manufacturers promote by way of third-party retailers, they lose the direct relationship with their finish prospects, making a black field that forestalls significant engagement and knowledge assortment. This problem has intensified with shifting privateness rules, rising buyer acquisition prices, and evolving client expectations for customized experiences throughout all touchpoints. Brij solves this vital downside with its agentic AI-first platform that helps client manufacturers accumulate and activate first-party knowledge from offline interactions, changing nameless retail transactions into direct, data-driven buyer relationships. The platform empowers over 150 main manufacturers together with Heineken, Sapporo, Feastables, and Black Diamond to seamlessly seize buyer knowledge by way of instruments like guarantee registration, sweepstakes, and rebates, driving as much as $150 income per profile and changing 10x larger than current options. With its intuitive, no-code design, Brij allows manufacturers to launch omnichannel methods globally in days fairly than months, quantifying incremental income and delivering customized interactions throughout each channel.
AlleyWatch sat down with Brij CEO and Cofounder Kait Stephens to study extra concerning the enterprise, its future plans, and up to date funding spherical.
Who had been your traders and the way a lot did you increase?
Brij raised an oversubscribed seed spherical of $8M from led by Vivid Pixel Capital and CEAS Investments, the funding spherical additionally noticed participation from Artemis Fund, Crimson Bike Capital, Lakehouse Ventures, Discussion board Ventures, and SuperAngel.Fund, alongside strategic angels from notable client manufacturers resembling Caraway, Brunt Workwear, and Feastables.
Inform us concerning the services or products that Brij gives.
Brij is the main agentic AI-first platform redefining omnichannel enablement by serving to client manufacturers accumulate and activate first-party knowledge from offline interactions. By capturing precious first-party knowledge from offline prospects, Brij helps manufacturers perceive client behaviors and preferences, permitting for simpler advertising and marketing methods, improved buyer relationships, and extra income. With a deal with delivering actionable insights, Brij empowers over 150 main manufacturers to reinforce buyer engagement and drive income development in an more and more aggressive retail panorama.
What impressed the beginning of Brij?
As an investor in retail, I noticed firsthand the problem that manufacturers have when promoting by way of retail – it’s a black field. And basically flawed. I left my job in investing and went again to Harvard Enterprise College, the place I met my cofounder. We launched Brij after commencement to “bridge” the offline & on-line for manufacturers.
How is Brij totally different?
Brij solves a vital problem for client manufacturers promoting by way of third-party retail channels: the lack to take care of direct relationships with their shoppers. Not like current level options or brand-built instruments, Brij’s agentic AI-first platform empowers manufacturers to seamlessly accumulate and optimize first-party knowledge throughout a spread of use instances, quantify the incremental income pushed, and ship customized interactions throughout each channel. With its intuitive, no-code design, Brij allows manufacturers to go dwell globally in simply days, seamlessly integrating with their current tech stack.
What market does Brij goal and the way huge is it?
Brij is concentrating on omnichannel manufacturers and it presents a trillion-dollar alternative.
What’s what you are promoting mannequin?
Our enterprise mannequin is SAAS.
How are you making ready for a possible financial slowdown?
We’ve at all times operated extraordinarily effectively, so we really feel adequately ready for an financial downturn. We additionally prioritize annual contracts paid upfront as a approach to handle money circulate and burn.
What was the funding course of like?
We ran a really tight & fast course of, which resulted in a number of time period sheets and an oversubscribed spherical.
What are the largest challenges that you just confronted whereas elevating capital?
One of many largest challenges is distilling your complete enterprise right into a 10-page deck. There’s a lot that you just wish to say, however it’s worthwhile to simplify and inform the large story & imaginative and prescient.
What elements about what you are promoting led your traders to put in writing the verify?
- Founder market match. I’m a RETHINK Retail professional & thought chief in commerce with over 23K followers on LinkedIn. Zack is a seasoned product chief. We began the corporate after assembly at Harvard Enterprise College.
- Brij’s simple product market match & speedy development underscored by the standard of 150+ prospects that we have now together with: Heineken, Sapporo, Feastables, Quip, Black Diamond, Black & Decker, As soon as Upon a Farm, Gozney, Momofuku, and ARMRA (sharing related slide under).
- Clear ROI for purchasers – as much as 40x ROI & averaging $85 of income per profile, translating to tens of millions of {dollars} of income for our prospects.
- Buyer love – senior stakeholders at massive manufacturers sing our praises.
What are the milestones you propose to attain within the subsequent six months?
- Speed up agentic capabilities, together with Brij expertise constructing & actioning of information
- Finalize MCP to allow full connections of Brij to LLMs
- Scale GTM workforce throughout gross sales & advertising and marketing
What recommendation are you able to supply firms in New York that wouldn’t have a contemporary injection of capital within the financial institution?
Inform your story on LinkedIn. I’m using a “founder model” technique. It has been the largest enterprise altering factor that I’ve performed. I began posting often about 2 years in the past – now I’ve over 23K followers and it drives over 60% of our leads inbound. It has created unbelievable alternatives for us to get in entrance of consumers & prospects in a capital-efficient method.
The place do you see the corporate going now over the close to time period?
Brij is an agentic AI-powered platform serving to client manufacturers redefine omnichannel enablement by unlocking and monetizing offline buyer relationships. Over the close to time period, we’re accelerating our agentic capabilities to turn into the agentic omnichannel engine for manufacturers.
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