With tons of of distinctive fintech options out there to assist diversify your choices, identification safety might not be on the high of the record. Nevertheless, as identification fraud turns into more and more widespread, differentiating your agency with an identification safety answer could also be useful for each your agency and your buyer.
On this video interview, recorded at FinovateFall 2025 in New York, we discover how PrivacyGuard is popping validation right into a aggressive edge. I spoke with Christopher D’Aprile, Director of PrivacyGuard, who joined us in a dialog the place he explored the newest traits in identification safety, its relevance for banks and credit score unions, and actionable methods for implementation.
“You wish to discover new services to deliver to your prospects,” stated D’Aprile, “however let me be trustworthy with you. Your buyer does not wish to purchase {a magazine} subscription from a financial institution. They need one thing related. Id theft safety is precisely that. In the event you can undertake that answer, we have already got the recipe to show it right into a non-interest revenue-generating machine.”
Connecticut-based PrivacyGuard was based in 1991 and affords a complete suite of credit score reporting, credit score monitoring, and identification theft safety companies. The corporate affords alerts from all three credit score bureaus and scans the darkish internet for customers’ private particulars. PrivacyGuard affords three plans: Id Safety, Credit score Safety, and Whole Safety.
D’Aprile serves as Director of PrivacyGuard. He’s well-seasoned within the significance of digital identification, having beforehand held an govt place at Allstate Id Safety. With greater than 30 years of expertise driving development throughout monetary companies, insurance coverage, and know-how sectors, he makes a speciality of constructing partnerships with banks and credit score unions to ship identification theft safety options that each safeguard shoppers and open new non-interest income streams.
Photograph by Pixabay
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