Conversations from FinovateEurope: Embedded Finance and Banking with Celent’s Zilvinas Bareisis

Zilvinas Bareisis is Head of Retail Banking at Celent. Based mostly in London, Bareisis focuses on shopper and card-based funds, in addition to identification and authentication. He’s particularly curious about funds innovation, and what he calls “the right storm” of aggressive, regulatory, and expertise developments which can be shaping the current and way forward for shopper funds.

We sat down with him at FinovateEurope in London to debate his ideas on present fintech traits and what we should always anticipate within the “new regular” of banking in 2022.

On banking priorities for 2022

Embracing the open ecosystem is a extremely massive matter proper now – from open banking to embedded finance. How do you innovate round merchandise and the way do you differentiate your self? Banks are beginning to speak about their function, how they embrace completely different communities they could be serving, and the way they tailor their merchandise to these communities. Even issues like crypto (are vital). Twelve months in the past I didn’t assume retail banks ought to be curious about crypto, and right here we’re speaking about that now.

On the function of enabling applied sciences in monetary providers

You actually need to have the correct set of expertise instruments – and people instruments are diversifying. It’s simpler now to have composable constructing blocks that may be coming from completely different events, platforms like low code and no code that don’t require a lot IT functionality in order that enterprise customers can begin growing functions and, after all, the cloud. A whole lot of our shoppers are trying into how one can migrate to the cloud and how briskly.

On the promise and potential of embedded finance

On the coronary heart of embedded finance is the concept prospects are on the market, doing their very own issues and, as they do these issues, they notice that there may be a necessity for a monetary providers product, which is one thing they’ll purchase proper there after which. The thought itself is just not new; you and I’ve in all probability purchased automotive insurance coverage on the similar time we purchased our automotive on the dealership. What’s altering is that there are good, massive, refined digital experiences, initially, and it’s simpler now for monetary providers to plug into these experiences as a result of now the expertise is catching up.

Try the remainder of our dialog with Zilvinas Bareisis from FinovateEurope 2022 on what’s subsequent within the “new regular” in fintech and monetary providers.


Photograph by Max Vakhtbovych



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