Mujtabha Magrey, COO and Head of Health Providers, Cult.match
Health chain Curefit, which operates the Cult.match model, is ready to show worthwhile by the top of this 12 months, driving on aggressive enlargement by franchises and new class bets similar to Pilates and sports-led health codecs.
“The health companies enterprise is already worthwhile. The corporate as an entire shall be worthwhile by the top of the 12 months,” stated Mujtabha Magrey, COO and Head of Health Providers, Cult.match, including that the main focus stays on sustaining 30 per cent annual progress whereas preserving buyer expertise. Curefit at the moment operates 700 centres throughout 40 cities, with almost 85 per cent of its income nonetheless coming from the highest 4 metros.
The corporate has seen a strategic shift since 2021, transferring from a totally company-owned mannequin to a franchise-heavy community.
“In 2020, 100 per cent of our gyms have been company-owned. In the present day, two-thirds are partner-owned — a strategic shift that has allowed us to scale sooner with out diluting expertise. Our companions are extremely engaged, keep a excessive bar for buyer expertise and have a deep understanding of the markets they function in. That is what ensures there isn’t any delta between partner-led and company-run centres from a client perspective,” stated Magrey.
Growth into tier-2 and tier-3 cities is now a precedence. “Development within the subsequent few years goes to be not solely within the prime 4 cities however within the subsequent 10 and the subsequent 50 cities,” the manager stated. Kolkata, Lucknow, Jaipur and Chandigarh are on the near-term rollout checklist. The corporate plans so as to add 150 centres yearly, in step with its 30 per cent progress steering.
Curefit can be betting on new codecs to deepen engagement. It lately launched Pilates Circle by Cult, a standalone Pilates studio chain, and is increasing its sports activities enterprise with pickleball courts, swimming services and badminton arenas. “Our mission is to get India transferring. Pilates is a method, however we’re equally centered on driving health by sports activities and past,” he stated.
Retention stays a essential metric, with the corporate claiming energetic member retention of about 65 per cent. “Our precedence as we open extra shops is that folks actively work out put up buy,” Magrey added.
On the income facet, two-thirds come from fitness center companies, whereas the remaining flows from health merchandise, together with athleisure, footwear and gear. The corporate stated its store-level operations are money circulation optimistic from day one, aided by pre-sales earlier than launch.
With profitability in sight and a diversified playbook spanning gyms, sports activities and merchandise, Curefit is positioning itself because the nation’s largest built-in health ecosystem — even because it prepares the bottom for a possible public itemizing.
Extra Like This
Printed on September 6, 2025