My urologist, in his tips for getting ready me for a biopsy, informed me to make use of a Fleet enema earlier than the process.
So I went to CVS and located on the shelf the CVS model, which was, after all, cheaper than the Fleet model.
How did CVS make it clear that this was a substitute, moreover placing it on the shelf subsequent to the Fleet model? Very cleverly, it made the field very comparable, even the colour of the field. However after all it couldn’t promote it as Fleet.
So it additionally says on the field:
CVS Well being Prepared-to-Use Enema just isn’t manufactured or distributed by C.B. Fleet Co., Inc., the distributor of Fleet Enema Saline.
In different phrases, we’ve glad our authorized obligation by making clear this isn’t Fleet, however by saying it isn’t, we’re additionally telling clients, those who learn the tremendous print, that it’s a aggressive product that does the identical factor.
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