By Michael Elkins
EV Technology Group announced today that the Canadian EV company has partnered with leading UK-based design and engineering consultancy CALLUM to create future premium electric vehicle designs within the Company’s house of brands.
“As EV Technology Group builds a house of brands with such iconic marques, it’s essential that we establish the right pillars, the right templates and harness world class strategies at an early stage. I am delighted that a renowned industry leader such as CALLUM will direct us and assist us as we prepare for future growth. We are already seeing great results, and this could lead to participating in many future projects.” — Wouter Witvoet, CEO of EV Technology Group.
Callum will be responsible for a research and development project for future electric vehicle designs within the EV Technology Group brand portfolio. EV Technology Group has recently acquired Marazzi, Fantuzzi, Brewster & Co and Officine Stampaggi Industriali and signed a definitive agreement to acquire MOKE International Limited.
“At CALLUM our mission is to create design stories that stir the imagination. The sheer scale of the ambition of EV Technology Group and its mission to reinvent iconic brands is brimming with potential to do just that. There’s nothing a creative team likes more than limitless possibilities. We will progress each design language so that these brands remain captivating and relevant for an electrified world.” — Ian Callum CBE Design Director, CALLUM.