Digital tool set to turn Advisers into sustainable investing specialists.
The award-winning fintech team behind Goodments, the global first retail investing product to match investors to shares based on sustainability values, announced today the launch of Ethic Adviser, a new sustainable investing solution for financial advisers, investment brokers and accountants.
Established in late 2021 by Sydney based fintech entrepreneur Tom Culver (pictured), Ethic Adviser is a simple to use digital tool to help advisers engage their customers on sustainability and build sustainable investment options.
As a sustainable finance specialist, Culver saw an opportunity to support the majority (90%) of advisers with low sustainable and ethical investing knowledge and offer an SAAS solution to equip them with specialist sustainable investing tools and information.
“With the acceleration of consumers wanting sustainable investing solutions (#1 expectation from clients of Advisers and 20% of clients today actively looking), advisers have been left desperately underserved by their industry,” said Culver.
“They are stuck between clients wanting sustainable options, and product providers delivering sometimes questionable products, rather than accurate and reliable information or support for Advisers to provide advice to their clients.”
Ethic Adviser is also pleased to announce a partnership with Count Financial which has an active audience of 300 financial advisers across the country. Ethic Adviser will offer exclusive access and product training to Count Members as well as ongoing education to ensure they are in a strong position to service their clients sustainable investing needs and provide well researched and compliant advice.
Simon Jeffery-Bilich, Head of Practice Development & Research Count Financial says of the partnership: “We’ve seen huge shifts in client preferences for sustainable and responsible investing which has accelerated in recent times.
“Increasingly, clients will be quite specific around the sectors in which they do not want to invest, often for very personal reasons. We’ve found this aspect is often time consuming for advisers. For this reason, the Ethic Adviser platform is a great enabler for advisers to proactively understand client preferences, get insight on investment options, and deliver great client outcomes.”
“I think the time will come where sustainable and responsible investing becomes the norm. The Ethic Adviser platform helps advisers get in front of this conversation with their clients and add value to both clients and their firm.”
Ethic Adviser is now in the process of raising a seed round of $1m.
“Our strong foundations for success have been laid by finding market fit with our MVP product. As such the Company is raising capital to optimise the product experience, increase sales in Australia and expand to new markets. Ethic Adviser is raising $1m to support the next 12 months of operations and scale and have a clear path along proven metrics to very strong ARR within12 months,” Culver said.