ITC’s has launched “Aashirvaad Atta with Excessive Protein” beneath its Aashirvaad model. The product — set to rival multigrain and high-fibre wheat flour choices available in the market — is focused at customers trying to fulfil thier each day protein wants by way of staple meals.
The FMCG large claims that three rotis created from its ‘atta’ (wheat flour) will fulfil 25 per cent of the buyer’s each day protein requirement.
The flour is a mix of wheat with soya, gram and oats, in line with the corporate.
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“Earlier, consciousness about protein consumption was principally restricted to gym-goers, health lovers, or moms specializing in youngsters’s diets. At present, conversations round protein have expanded to a wider part of customers who acknowledge its significance for sustaining an energetic life-style. At Aashirvaad, we imagine vitamin begins at residence with on a regular basis meals, and this launch is a step towards serving to Indian households meet their protein wants,” stated Anuj Rustagi, COO-staples and adjacencies (meals division) at ITC Ltd.
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Aashirvaad excessive protein atta: 5 issues to know
1- The worth of the flour ranges from Rs 80–86 per kg and Rs 386–416 for five kg.
2- The atta is a mix of wheat with soya, gram, and oats.
3- Three rotis created from atta will fulfill 25 per cent of the each day protein requirement.
4- Via this initiative, the each day protein requirement will change into extra accessible for customers.
5- The protein-rich flour retains the softness and style of standard rotis.
Aashirvaad atta with excessive protein will likely be obtainable on e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai, in 1kg and 5kg SKUs.
ITC share worth
ITC shares registered delicate features on Thursday, rising for the fourth session in a row.
The inventory gained as a lot as 0.7 per cent in intraday commerce to Rs 416 apiece on BSE.
At this degree, the inventory has declined about 14 per cent to date this 12 months, underperforming the Nifty50’s 5.2 per cent rise. The Nifty FMCG has inched up 0.2 per cent throughout this era.
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