The corporate sells a wide range of merchandise together with Indian sweets, bakery objects (cookies, cake toast, baklava), and choose savoury snacks.
Lal Sweets follows an omni-channel technique, retailing its merchandise throughout 4,000 trendy commerce retailers, 7,000 common commerce retailers, quick-commerce platforms, e-commerce platforms, and its personal web site, based on the corporate. It additionally operates a travel-focused retail enterprise with 40 retailers at varied airports within the nation.
Lal Sweets was suggested by Veda Company Advisors. “Our focus is on offering genuine and constant style to customers,” mentioned Prateek Athwani, promoter of Lal Sweets.
“India’s packaged sweets area is witnessing a fast double-digit development, pushed by elevated deal with comfort and hygiene, uptick in gifting use-cases, shift from unbranded to branded performs, and pull of high quality merchandise at engaging pricing,” mentioned Vijay Dhanuka, managing director and head of shopper sector at MO Alts.