With Worldwide Ladies’s Day across the nook, trend vacation spot Myntra is driving inclusivity within the e-commerce house by launching a devoted girls vendor programme referred to as ‘MynShakti’. The programme empowers girls entrepreneurs throughout India by offering the instruments, sources and mentorship wanted to scale up their companies within the ever-evolving e-commerce house. Open to women-led companies in trend, magnificence and residential classes, the programme presents seamless onboarding service and devoted account administration, operational coaching and enterprise optimisation, mentorship and advertising and development assist.
Ladies entrepreneurs can apply by accessing the hyperlink on Myntra’s LinkedIn put up concerning the programme. Within the programme’s debut version, Myntra plans to onboard round 100 girls sellers and supply them with personalised assist. MynShakti builds on the success of ShE-commerce, Myntra’s flagship initiative launched in August 2024 to foster girls’s participation in e-commerce, which now has a thriving neighborhood of over 6,000 members.
Holding the gender equality discourse alive year-round
As we march into March, there’s a sudden upsurge within the discourse round gender equality. The Centre of Excellence for Sustainable Growth on the Nice Lakes Institute of Administration, Gurgaon, has mapped how the discuss on gender equality is basically event-driven, peaking round particular events. Researchers at Nice Lakes analysed enterprise dailies utilizing the SCORE (Sustainability Content material Prevalence and Relevance Analysis) index, developed in collaboration with IndiaDataHub. The findings point out that gender equality ranks among the many lowest when it comes to ‘constant’ media focus. The examine discovered that discourse peaks round particular occasions reminiscent of Ladies’s Day, Raksha Bandhan, and the Worldwide Day for the Elimination of Violence In opposition to Ladies. As an illustration, in 2024, key moments of heightened dialogue occurred round Deloitte’s ‘Ladies @ Work’ report, the Raksha Bandhan pageant, and high-profile gender-related crimes. Equally, in 2023, spikes had been noticed following economist Claudia Goldin’s Nobel Prize win for her work on girls’s workforce participation and Prime Minister Narendra Modi’s Independence Day speech on women-led improvement. The message is obvious — the subject must be mentioned all 12 months lengthy and never simply on particular events.