With the dwell leisure market rising steadily in India, the tie-up will give RuPay customers entry to advantages at upcoming occasions resembling Sunburn 2025, Lollapalooza India 2026, and Bandland 2026. These embrace early pre-sale entry, devoted ticketing zones, meals and beverage presents, merchandise privileges, fast-lane entry for top-ups, and lounge entry at choose venues.
RuPay may even arrange on-site interactive zones at some occasions to advertise the model and enhance buyer engagement.
BookMyShow will assist the initiative by integrating RuPay throughout its key digital touchpoints, together with its homepage and post-transaction screens. This can information customers towards RuPay-linked presents and spotlight the cost platform’s function in supporting leisure experiences.
An NPCI spokesperson stated, “Leisure and cultural experiences are a rising space of curiosity, particularly for youthful, digital-first customers. We’re constructing deeper engagement with our customers by connecting with what resonates with them. By way of this partnership, we intention to supply significant worth by combining entry, ease, and unique advantages.”
Samradha Tibrewala, Head – Partnerships and Income at BookMyShow, stated, “Reside leisure in India is evolving as audiences search for experiences which might be extra personalised and immersive. Our partnership with RuPay is a step towards making entry and engagement extra seamless for in the present day’s audiences.”