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Anand Mahindra, chairman of the Mahindra Group, has turned a scathing critique of the company’s autos proper right into a lesson in administration, profitable applause from netizens and associates alike.
Responding to a now-deleted tweet that labeled Mahindra’s automotive designs as “gobar (dung) kinda” and criticized their reliability, Mahindra chosen to work together constructively.
“As soon as I joined the company in 1991, the monetary system had merely been opened up,” Mahindra wrote. “A world consulting company strongly urged us to exit the automotive enterprise since we had no probability, of their view, of competing with the worldwide producers that may enter. Three a few years later, we’re nonetheless spherical and competing fiercely.”
The particular person’s tweet known as Mahindra automobiles aesthetically unappealing and subpar compared with opponents like Hyundai. Barely than dismiss the criticism, Mahindra acknowledged the company’s shortcomings, stating, “Certain, we’ve acquired miles to go sooner than we sleep. There isn’t a room for complacency, and regular enchancment will proceed to be our mantra.”
Mahindra emphasised how such “cynicism, scepticism—and even rudeness” fuels the company’s drive to reinforce, thanking the critic for “feeding the fireside in our bellies.”
RPG Enterprises Chairman Harsh Goenka lauded Mahindra’s response, calling it a “masterclass in reacting to an irate purchaser.”
The critic later responded, admitting the phrases used throughout the genuine publish had been harsh and acknowledging Mahindra’s constructive methodology. “OMG, that’s so sweet. I’m glad you took the criticism constructively,” they wrote.
Mahindra’s response acquired right here amid the launch of the XEV 9e electrical SUV in India, priced at ₹21.90 lakh. Based mostly totally on the company’s INGLO platform, the auto represents Mahindra’s push into the EV market, with deliveries set for February 2025.