Robert Way
OpenAI, the generative artificial intelligence startup backed by Microsoft (NASDAQ:MSFT), is trying to make it easier for enterprise customers to create their own models in an effort to keep its revenue growth surging.
The initiative, known as Custom Model, will allow customers to create generative AI models using newly released tools and APIs in an effort to boost performance for certain tasks and unveiling additional parameters to fine tune methods at larger scale.
“It’s particularly helpful for organizations that need support setting up efficient training data pipelines, evaluation systems, and bespoke parameters and methods to maximize model performance for their use case or task,” OpenAI wrote in a blog post.
“We believe that in the future, the vast majority of organizations will develop customized models that are personalized to their industry, business, or use case,” OpenAI added. “With a variety of techniques available to build a custom model, organizations of all sizes can develop personalized models to realize more meaningful, specific impact from their AI implementations. The key is to clearly scope the use case, design and implement evaluation systems, choose the right techniques, and be prepared to iterate over time for the model to reach optimal performance.”
Custom Model was launched at OpenAI’s inaugural developer conference, held this past November. At the time, Citi said some of the announcements could help Microsoft’s cloud business.
The company also unveiled new features to its GPT-3.5 model, including a side-by-side playground user interface to compare model quality and performance; third-party platform integration support; improvements to the dashboard and others.
Led by Chief Executive Sam Altman, OpenAI was valued at roughly $80B this past September though some industry watchers have speculated it could be worth more than $1T over time.
OpenAI surpassed a $1B revenue run rate in August 2023 and reports have indicated that it is getting close to $2B in annualized revenue.
Microsoft announced a multi-billion dollar investment in OpenAI in January 2023, just months after the company’s foremost product, ChatGPT, took the world by storm.