Merchants in Southeast Asia will soon gain wider access to overseas payment routes, including in the European Union and the US, following a tie-up between Primer and HitPay.
HitPay serves as merchant of record for businesses in Singapore, Vietnam, the Philippines and Malaysia, handling payment processing, compliance and settlement for companies selling to customers in the US and Europe.
Under the partnership, HitPay will use Primer’s unified infrastructure to connect with local acquirers in key international markets, extending multi-currency card acceptance beyond the region while maintaining high-performing, locally optimised payment flows.
Aditya Haripurkar, Co-founder and CEO of HitPay said,
“Our merchants have evolved from serving primarily local customers to selling globally – from Southeast Asian exporters reaching the US, to travel and hospitality businesses attracting European customers.
Accelerated access to new markets and local-level payment performance will be transformative for our fast-growing merchants. The integration was fast, with minimal engineering – but the impact has been immediate, especially in fast-growing segments like travel.”
Gabriel Le Roux, Co-founder and CEO of Primer said,
“Enabling merchants to scale internationally is still one of the hardest problems in payments. By partnering with HitPay, we’re opening new markets for their merchants and laying the foundation for long-term global expansion.
This partnership shows how open, unified payments infrastructure can drive real growth for fintechs and the millions of businesses they power.”
HitPay will integrate into Primer through the Primer for Partners programme, which was launched last month.
The programme allows payment and alternative payment providers to connect directly to the Primer platform.
As a result, Primer merchants will gain access to more than 700 local payer options across Southeast Asia without additional integrations.
Featured image: Edited by Fintech News Singapore, based on image by digitizesc via Freepik