On the coronary heart of the marketing campaign is R.Okay. Laxman’s iconic cartoon character Widespread Man, who will play a key position in spreading consciousness about digital cost frauds.
On this marketing campaign, Widespread Man represents Indians who could really feel overwhelmed by the intricacies of digital funds however are wanting to adapt to digital cost. Together with his wit and humility, Widespread Man will information the general public by way of sensible suggestions and recommendation on find out how to keep away from scams and guarantee secure digital transactions.
This initiative goals to unfold consciousness concerning the various kinds of digital cost frauds-from phishing and OTP scams to faux apps-and arm customers throughout all demographics on methods to conduct safe transactions by way of UPI.
NPCI is an umbrella organisation that facilitates companies like UPI Fee, Bharat Invoice Pay, RuPay Card, and FASTag, amongst others.
“We’re joyful to accomplice with The Instances of India, and their iconic character, the Widespread Man, in our mission to lift consciousness on the significance of digital cost security,” stated Dilip Asbe, managing director and CEO, NPCI. “With the rising reliance on digital transactions, it’s essential for customers to remain knowledgeable concerning the dangers and the most effective practices for safe funds.