Tira is extending its presence past magnificence cabinets and into the on a regular basis lives of its neighborhood, Reliance Retail says
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DHIRAJ SINGH
Reliance Retail’s omnichannel magnificence retail platform Tira is making its foray into way of life merchandise and has began with insulated tumblers, in time for the summer season season. Will probably be following up with different way of life classes reminiscent of wellness merchandise, journey and utility equipment, attire, and self-expression merchandise.
“With this class growth, Tira is constructing a deeper model universe, extending its presence past magnificence cabinets and into the on a regular basis lives of its neighborhood,” Reliance Retail stated in an announcement.
The retailer stated the merchandise being launched wouldn’t be simply magnificence merchandise “however way of life companions crafted to enhance the routines of magnificence lovers, bringing a way of pleasure, self-expression, and design-forward utility into their day by day lives.”
The tumblers being launched will probably be out there in two sizes – 1.2 litre and 600 ml. Additionally being launched is a sipper bottle with a capability of 1 litre for hydration on-the-go.
The approach to life section will probably be a brand new class within the making for Tira and with this growth magnificence, way of life and private ritual could be built-in.
The merchandise could be out there each on-line and offline.
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Printed on April 23, 2025