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Again in 2014, Starling launched as one of many first wave of UK neobanks. Six months later Monzo spun out, and one other six months later Revolut appeared. Quick ahead to 2025: •Starling ~4m customers •Monzo ~9m customers •Revolut 60m+ customers worldwide Revolut wasn’t first, but it surely completely crushed everybody else. And truthfully, I don’t suppose it’s simply because the app seems to be good. Right here’s what I’ve been digging into: •Growth DNA – Revolut began with FX and journey cash, which made it world from day one. •Aggressive advertising and marketing – from YouTube adverts to sponsoring Manchester Metropolis Ladies and even Audi F1. •Gross sales machine – when you’ve ever registered an organization, you understand Revolut calls instantly. •Product velocity – eSIMs, crypto, FX forwards, cash market funds… they ship options at a tempo Monzo and Starling can’t match. •Tradition – “By no means Settle, Ship WOW, Get It Performed.” It’s intense, but it surely creates alumni who go on to construct firms like Fuse (raised $78M), Pillar, and TrueCircle. I wrote an extended breakdown on my Substack about why Revolut grew to become the primary true European fintech tremendous app, and what different startups can study from its playbook. 👉 Learn it right here when you’re https://open.substack.com/pub/fintechinfocus/p/revolut-vs-the-rest?r=62ekr9&utm_medium=ios Curious what this sub thinks: •Do you see Revolut’s tradition as a energy or a long-term threat? •Can another neobank realistically catch them now? submitted by /u/the-bestever-rebber |