I can safely say that 99% of the time what we expect is the issue is definitely not the issue. It’s merely a symptom of the issue, a knee-jerk response to the true drawback, or what the boss thinks is the issue.  

This statement relies on my 45 years of sensible analysis working with a whole lot of innovation teams, from Fortune 500 firms to nonprofit organizations to varsities and church buildings. 

In actual fact, today’s enterprise issues are not often even single issues. More often than not there are a number of issues that get in the best way of carrying out our objectives.

So, why are we so dangerous at this?

We now have been taught that the preliminary impression of the issue is the best one.  

We now have a superb motive for this. College already units up the issue for us: 2+2=4. What’s the capital of Poland? Warsaw. 

We’ve been taught to seek out solutions to issues, to not query the issue itself.



To extend your chance of success, it’s essential to problem your preliminary impression of what you assume is the issue. As a result of it doesn’t do any good to generate concepts for fixing the mistaken drawback. 

So, how do you discover the true drawback? 

The reply: Ask a number of questions, however these aren’t simply any sorts of questions. These are artistic questions. You see, the language you employ to explain an issue goes to dictate the sorts of options you generate. 

For instance, “We don’t come up with the money for.” Good or dangerous query? Reply: Unhealthy query. In actual fact, it’s an announcement. If you hear that assertion, your mind says, “Okay, we don’t have any cash. Resolution made. Transfer on.” 

Let’s attempt a unique method.

“How may we elevate the cash for this mission?” or “How may we cut back the price of this mission?” Good and inventive questions. Questions framed on this means provoke your thoughts to seek for options. 

They inform your mind, “Let’s go discover some solutions.” And since we’re utilizing the phrase “may,” these will be any solutions. We haven’t made any choices but. Search for choices. 

If you’re redefining the issue, you need questions that open up your pondering. Use these phrases to start your artistic questions: 

  • What could be all of the methods to… 
  • In what methods may I… 

Give it a attempt. Subsequent time it’s worthwhile to clear up a troublesome drawback, again up a step. Don’t instantly settle for your preliminary impression of the issue as the true drawback. Simply as you generate artistic concepts for fixing an issue utilizing brainstorming, you too can brainstorm methods to redefine an issue.


Free Digital Abilities Coaching: From  Fixing UX Issues to BizDev


Use these pointers to generate artistic questions: 

  1. Defer judgment
  2. Attempt for amount
  3. Search wild and strange questions
  4. Mix and construct on different questions

If you’re going through a troublesome scenario, do this train.  

Write down no less than fifteen other ways to restate your drawback starting with the phrases I listed above. Then, choose the query that describes the primary impediment holding you out of your aim. Solely then, start producing concepts to unravel your drawback. 

Developing with over fifteen artistic questions ought to take solely about 5 to 10 minutes.  


Clear up the Actual Downside

Utilizing examples from enterprise, drugs, training, agriculture, manufacturing and extra, Roger Firestien introduces the best of strategies to uncover the right issues to unravel. That technique? Questions. However not simply any sort of questions – artistic questions.

Clear up the REAL Downside … Not the Symptom 

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As I stated, in the present day’s enterprise issues usually are not one-problem conditions. Normally there are a number of issues that require a couple of artistic query to unravel the general problem.  

Make investments the time figuring out the true drawback(s) and generate concepts solely after you’ve clearly recognized one of the best drawback(s). The time you spend figuring out the true drawback prevents you from producing concepts which are off-target and motion plans that haven’t any traction. 

Remember, an issue shouldn’t be a foul factor. It’s only a hole from the place we’re to the place we wish to be. 

Because the eminent psychologist J.P Guilford was as soon as quoted as saying, “To dwell is to have issues and to unravel issues is to develop intellectually.” 

Dr. Roger Firestien is the writer of Clear up The Actual Downside





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