MYOB Analysis reveals Australian finance groups waste virtually a full working day every week (7 hours) on duties attributable to lack of integration between digital instruments, with 53% of groups duplicating work throughout a number of programs. This guide effort consists of getting into data from one system to a different, checking for consistency, and fixing errors.
ProSpend brings collectively expense administration, AP automation, and digital playing cards in a single unified platform – eliminating the necessity for a number of programs that create extra complexity than they clear up. This entire resolution helps mid-market companies take management of each greenback spent whereas giving finance groups again their time for strategic work.
“Ten years in the past, working in journey, I witnessed firsthand the ache of guide monetary processes. Right this moment, regardless of all of the technological development, finance groups are nonetheless dropping treasured time and alternatives to outdated programs,” mentioned Sharon Nouh (pictured), CEO of ProSpend. “That’s why we’ve constructed the one platform that really unifies expense administration, AP automation, and company playing cards – as a result of Australian companies deserve higher than chaos.”
The built-in marketing campaign launches throughout digital channels and also will be featured on the MYOB Companion Join Occasion in Sydney on March 4-5, addressing the rising frustration with disconnected level options within the mid-market section.
“With 60% of CFOs now instantly liable for selecting know-how options, we’re seeing a transparent shift available in the market,” mentioned Phillip Vella, Gross sales Director at ProSpend. “Mid-market companies are at a digital transformation tipping level – they’re prepared to maneuver past disconnected programs and level options that create extra complexity than they clear up.”
“This marketing campaign speaks to a actuality we see on a regular basis – finance groups lacking household dinners, CFOs dropping sleep over reconciliations, enterprise house owners drowning in paperwork,” famous Tanu Kaushik, Advertising Director at ProSpend. “‘Begin ProSpending’ isn’t only a tagline – it’s a name for change that’s lengthy overdue in Australian enterprise.”
“After numerous conversations with finance leaders, one factor is crystal clear: they’re not in search of one other fancy instrument so as to add to their tech stack. They’re in search of a method out of the every day grind,” mentioned Ingrid Heal, Head of Buyer at ProSpend. “Our prospects have helped us construct one thing that truly works for actual Aussie companies.”
As a part of the marketing campaign, ProSpend will launch ‘The Way forward for Spend Administration’ report subsequent month, taking a look at how CFOs throughout the ANZ area within the mid-market are tackling their monetary operations. The report digs deep into why finance groups are shifting away from clunky outdated programs in direction of unified platforms, with actual insights from business leaders about streamlining ops, staying compliant, and driving progress. With software program spending tipped to hit $46 billion in 2025 – a 13.4% soar in keeping with Gartner – the report will give finance leaders a sensible information to modernising their spend administration.
Different marketing campaign property embody model movies, thought management content material, and buyer success tales showcasing actual transformation journeys.
Watch the marketing campaign video right here.