Theta Community has partnered with Samsung and varied South Korean retailers to launch its offline non-fungible token (NFT) utility marketing campaign.
In February of this yr, Theta Labs partnered with Samsung Electronics to difficulty and supply commemorative NFTs to pre-order patrons of the brand new Galaxy flagship fashions, the S22 sequence and pill S8.
With round 100,000 holders of those commemorative NFTs, Theta needed to make sure that token holders might really feel the advantages of their token in each a web-based and offline capability.
To hold its newest marketing campaign, Theta has signed a memorandum of understanding (MOU) with varied retailers in South Korea, together with Shilla Obligation Free, E-cruise, Present Golf, Galaxy Retailer and NFC resolution firm Alllink. This MOU was made to offer NFT holders extra utilities in every associate’s retail shops.
Beginning this month, NFT holders who’ve acquired or bought New Galaxy NFT can take part within the promotion. Holders who set up the NFT authentication app can tag their telephones to confirm their NFTs in varied offline retail shops.
Members can take pleasure in varied advantages corresponding to reward vouchers for Galaxy Z Fold4 and Z Flip4 purchases, the Shilla Obligation Free Store, E-cruise cruise rides, Present Golf out of doors driving vary, and Galaxy Retailer reward card giveaways.
The enterprise settlement ceremony held at Seoul’s Eland cruise dock was attended by Samsung Electronics advertising and marketing head Lee Shin-woo, Theta Labs CEO Mitch Liu and Alllink CEO Kim Kyung-dong; amongst others.
“With this settlement we’re launching the world’s largest ever offline NFT utility marketing campaign, the place greater than 100,000 NFT holders can use their Theta NFT on-line and offline by way of ThetaPass expertise,” Liu feedback.
“That is solely the start, and we are going to proceed increasing retail and ecommerce retailer protection and utility to broaden advantages to Samsung NFT holders.”