Searching for a one-stop store to be taught the whole lot it’s essential find out about podcasting, digital advertising and marketing, and branding?
Introducing the PodRocket Academy — the place we provide help to speed up your affect and develop into the trusted authority you’re meant to be.
On this episode, Matt Halloran talks to Julia Ritchie, ProudMouth’s academy coordinator. She discusses our on-demand programs and guides led by podcast producers and entrepreneurs, the unique advantages throughout memberships (together with our free one), and the right way to use PodRocket Academy to speed up your affect — even should you’re ridiculously busy.
Julia discusses:
- Who will profit probably the most from the PodRocket Academy (and what to do if you’d like the data however don’t have time)
- What’s inside: programs, checklists, worksheets, and extra
- What you possibly can anticipate to be taught from our podcasting course sequence
- The best way to be a part of our 1:1 workplace hours (and why now could be one of the best time to do it)
- A sneak peek into our superior programs — and upcoming programs!
- Vetted consultants within the academy who may help fill any gaps in your advertising and marketing
- And extra
Transcript:
[00:00:00] Matt Halloran: Welcome to the Prime Advisor Advertising Podcast delivered to you by ProudMouth. I am your host, Matt Halloran. Being your personal loud is just not new to advertising and marketing, however the mindset, methods, and sources that will help you get there are evolving sooner than this trade is maintaining. It’s time to discover a new perspective on what works, why, and the right way to transfer your corporation ahead.
[00:00:24] Hear as I interview company that will help you be taught from them the right way to be your personal loud. Let’s get to the present.
[00:00:34] Howdy and welcome to a different Prime Advisor Advertising Podcast. I am your host, Matt Halloran. We now have been engaged on constructing this academy for the previous two and a half years. And that is the official launch podcast for the PodRocket Academy. We will discuss what it’s, who it is for, what’s in it, how one can be a part of, the entire advantages with Julia Richie.
[00:00:54] Now she is the academy coordinator. She has been working her tail off on this for fairly some time. [00:01:00] Julia, let’s discuss concerning the origins of this. So, whenever you turned the overseer of the academy, the place was it then and why was this so necessary to our firm do you assume?
[00:01:12] Julia Ritchie: Nicely, the academy right now is named the PodRocket academy, but it surely did not begin because the PodRocket Academy.
[00:01:19] It was initially launched because the Affect Accelerator Academy. And the thought is sort of the identical. We needed a platform to provide our viewers and individuals who we need to work with AKA consultants who need to be free of the torment of gross sales. Even when they don’t seem to be working with us at ProudMouth personally, we needed to provide them an outlet the place they may go and be taught what they wanted to do to speed up their affect via podcasting, via advertising and marketing, via branding.
[00:01:52] And so, we arrange the Affect Accelerator Academy. We launched that. Was it January of [00:02:00] 2021? I need to say.
[00:02:01] Matt Halloran: A really gentle launch.
[00:02:04] Julia Ritchie: It went stay in January 2021. After which somewhat bit later, we form of honed in on the branding that we needed to do and who we needed to serve, how we needed to serve them via the academy.
[00:02:19] And that is the way it got here to be the PodRocket Academy, which, once more, is supposed to provide the boosters that you just want and to construct up that affect and actually propel you to the extent of success that you’d need and want to show skeptics into followers.
[00:02:37] Matt Halloran: And now we have been placing heaps and plenty and many programs in there. We have gone via studying platform iterations, all of these issues.
[00:02:46] And I would like everyone to know that we did all of this behind the scenes as a result of we needed to ship one of the best, most full interactive product that we may. So, let’s discuss somewhat bit about that. Let’s discuss what’s within the academy. [00:03:00] Why would our listener need to get in there?
[00:03:04] Julia Ritchie: Content material-wise, the academy has quite a lot of programs, particularly round our bread and butter, which is podcasting.
[00:03:13] We have taken it — what we do — and we have damaged it down into leveled, tiered programs that you may comply with and just about undergo all the strategy of beginning your personal podcast. You already know, brainstorming the identify, what you are going to discuss, the right way to title your episodes, the right way to make your paintings. After which we train you the right way to report and edit your podcast and the way you publish and syndicate it.
[00:03:41] And which platforms to try this on. And in our top-tier stage, the 300 stage of the academy, that is the place you discover ways to evolve your podcast. In order that’s whenever you’re on the level the place you are publishing commonly, you are comfy behind the mic, and now, you need to actually take your podcast to the following [00:04:00] stage, combine it together with your branding and advertising and marketing with the intention to actually begin getting outcomes from what you are doing.
[00:04:05] And that is the place we introduce you to completely different techniques like, , interviewing hobbyist company and taking up life-style or Matt’s good previous 12×20 components that he loves. So we actually attempt to take you thru all the strategy of setting the inspiration, placing the work into apply, after which incorporating affect and advertising and marketing techniques that can provide help to develop.
[00:04:31] And now that now we have the podcast sequence in there, we’re additionally engaged on doing the identical with issues like branding, social media, web site stuff like bringing search engine optimisation to your web sites, stuff like that. So, we actually need to give everybody a basis in all of the completely different areas that it’s essential set your self up for fulfillment on this digital and podcasting world, after which develop from there. [00:05:00] with all of the techniques that we all know now and the techniques that we’re persevering with to be taught via our enterprise after which bringing it to the academy so that everybody else can put it into play as nicely.
[00:05:11] Matt Halloran: And that is an iterative course of, proper? To allow them to are available in, and simply so everyone is aware of… We now have a completely free stage of this the place you possibly can be taught Podcasting 101, a few branding issues, some actually good core basic issues in 101.
[00:05:27] However actually the place the magic occurs is within the 201 or the 200 stage. You need to discuss to us somewhat bit extra about what’s in there and what kind of issues our listeners may anticipate from becoming a member of that stage?
[00:05:39] Julia Ritchie: Yeah. So, the 200 stage is our first paid stage. And with it, that is additionally the place the programs get somewhat bit extra in depth.
[00:05:47] We strive– and at that time, you need to be past the basics and begin placing issues into apply. So, we need to just remember to’re coming away from programs with actionable steps that you may begin implementing and [00:06:00] supplying you with sources to make it as simple as potential to try this, whether or not it is supplying you with templates to do your paintings.
[00:06:07] Templates to create the writing that it’s essential do, supplying you with step-by-step checklists or different workouts even to simply assist plan whenever you plan on doing issues and who’s going to do it. After which past that, people who find themselves on the intermediate stage and above additionally get entry to workplace hours, which run twice per week on Wednesdays and Fridays.
[00:06:32] And through that, it is one hour the place you get entry to both myself or Kirk Lowe or Matt Halloran. And also you just about simply get to drop in and ask no matter questions you might need about podcasting, advertising and marketing, something that you just’re doing. And we may help you both by directing you to a useful resource or a course that now we have within the academy or supplying you with our enter [00:07:00] proper then and there.
[00:07:00] Should you want recommendation, should you want us to look over something, that is time the place you will get some one-on-one face time with us. So, that could be a profit that you just get on the intermediate or superior stage.
Midroll Advert: Hello, it’s Julia right here, sharing one thing actually fast. Should you’re severe about your advertising and marketing and never simply on the lookout for hacks or shortcuts – and should you’re on the lookout for actual techniques that gives you sustainable outcomes for five years and past – like, having a constant pipeline of the suitable individuals – then think about investing in PodRocket Academy’s Intermediate membership. You’re going to get programs that present you the right way to take your podcast and different advertising and marketing to that subsequent stage, so you might have a system for attracting pre-sold prospects. To start out the Intermediate membership now, go to proudmouth.com/episode365.
[00:07:49] Matt Halloran: I really like the workplace hours. And when individuals present as much as these workplace hours, they arrive with such an attention-grabbing number of questions. And that is actually your alternative [00:08:00] to get our– quite a lot of instances it is one-on-one as a result of we simply do not have lots of people within the academy as of proper now. We additionally do not have lots of people who’re becoming a member of our workplace hours. So this can be a nice time. And the truth that individuals who have joined the academy, who’re on the paid ranges, who’re becoming a member of these workplace hours, they’re actually leaning on us.
[00:08:21] Julia. I keep in mind one which I had just lately. It was the advisor and his director of selling. They usually peppered me with questions for like 20 minutes. Hey, Matt, take a look at this. What do you consider this? Hey, we wrote this intro. How does this sound? And I used to be having a lot enjoyable. What kind of experiences have you ever had with workplace hours?
[00:08:44] Julia Ritchie: I imply, workplace hours are nice. Not just for members since they get one-on-one time with us, but additionally for us to form of be taught the place persons are at, what sort of issues they’re desirous about, what struggles they’re having. So if we do not have content material that addresses that, we have gone and made checklists [00:09:00] and worksheets to assist them.
[00:09:02] However aside from that, it is simply good to stroll alongside them as they are going via the method. You already know, we have had individuals are available in who’re simply beginning out their model and we assist them give you their emblem. And there are different individuals who we’re serving to them tweak what they’re doing with their podcasts by serving to them strategize for ways in which they’ll get higher.
[00:09:26] And since they’re farther alongside within the course of. So it is attention-grabbing to me to get to see and assist them in a manner that feels hands-on. Though they don’t seem to be a ProudMouth shopper, they seem to be a member. So we spend a extra restricted time collectively, however I nonetheless really feel like I am getting that one-on-one relationship with them and attending to know what’s necessary to them.
[00:09:48] What do they need to obtain and the way can we within the academy assist them try this?
[00:09:53] Matt Halloran: I really like the thought of workplace hours. And I do not keep in mind once we initially got here up with that concept, however [00:10:00] I keep in mind once we mentioned we will supply eight hours of workplace hours for our intermediate stage. And I keep in mind Kirk and I sitting down and considering, wow, that is quite a lot of alternative for individuals to hitch.
[00:10:14] And the people who find themselves at that stage, who do get on the workplace hours, they simply discover nice, nice worth. Nevertheless it’s additionally a pleasant manner so that you can ask Julia, ask me, or ask Kirk to say, “Okay, hey, I simply completed this. Here is what I need to do. The place ought to I’m going subsequent?” And Julia is aware of a lot concerning the academy as a result of that is what she does 40+ hours per week, 30+ hours per week.
[00:10:36] I simply need individuals to know the chance that they’d get by becoming a member of the academy. The opposite factor that I actually favored. So, we have talked about workplace hours. We have talked concerning the free stage, so the 100 stage. We have talked somewhat bit concerning the 200 stage. Let’s discuss concerning the 300 stage as a result of it is a reasonably large worth leap between the intermediate and the superior stage, however there are some issues [00:11:00] in there that make it actually value it. Are you able to elaborate on that somewhat?
[00:11:06] Julia Ritchie: So on the 300 stage, that’s our prime stage. And we think about members who’re in there to be ones who’re set with their branding, their social media, and podcasting.
[00:11:20] They’re somewhat extra skilled. So they don’t seem to be coming in as contemporary and needing to do all of the foundational work. They’re extra at that time the place they have been doing the advertising and marketing and the podcasting, one or the opposite, they usually’re prepared to simply take it to the following stage. They usually’re on the lookout for methods to try this.
[00:11:36] And so the programs now we have in there revolve extra round techniques and methods to include into what you are already doing to take it to the following stage. If there are issues that you just may not have already thought of, and we attempt to make it as complete as potential. We even have in there our complete CDMA course, which is our [00:12:00] Licensed Digital Advertising Assistant course. It is a very giant course designed for advertising and marketing help and it covers the whole lot from making nurture sequences via emails, planning occasions, and doing social media.
[00:12:13] So, it is like a really complete one-off course for digital advertising and marketing help. And that’s one thing for top-tier members. After which we’re additionally giving superior stage sources. So something that we discover of worth, particularly once we work with shoppers at ProudMouth, we’re additionally placing it within the superior stage for members to additionally benefit from. And as we proceed to check out new methods with our shoppers, something that we discover to be helpful and that basically works, we’re going to take that and put it into the superior stage in order that we’re regularly bringing them new thought management round what they’ll do to [00:13:00] regularly develop their very own affect and their very own advertising and marketing technique.
[00:13:07] Matt Halloran: I believe the CDMA is one thing that every one of our listeners really want to consider as a result of from a advertising and marketing perspective, as an skilled, there are only a few instruments and sources which are extremely organized for consultants that will help you because the advertising and marketing assistant or the advertising and marketing director get actually not simply hands-on schooling, interactive schooling, and all of those checklists and methods and all of these items that we carry. And full disclosure right here, everyone.
[00:13:38] One of many the explanation why we constructed this was as a result of we realized that we’re such a scientific and structured group. All of those instruments are issues that we needs to be actually giving to individuals increasingly as a result of, Julia, we will not assist everyone in our affect accelerator system as a result of it is very hands-on, it is very labor intensive, [00:14:00] and it takes quite a lot of time for us to ship that stage of product to our shoppers.
[00:14:04] And this permits us to assist much more consultants, much more individuals on the market, particularly with regards to advertising and marketing help. So I really like the CDMA. I keep in mind once we recorded that. I used to be in a distinct location. I imply, that is like one of the best of one of the best data. After which additionally, I only in the near past completed podcasting 301, which could possibly be subsequent to the CDMA.
[00:14:28] The longest course I’ve ever shot. All people, you all know that that is what I do for a residing, proper? I imply, I am behind the microphone. I have been interviewing over a thousand individuals. And these are the entire issues that not simply I realized, however then our skilled voice skills. So now we have skilled co-hosts who’ve completed far more podcasts than I’ve.
[00:14:48] And that is what they’ve additionally realized. I am about to movie a course, and I am tremendous enthusiastic about this on the right way to be a terrific interviewer. So a lot of you might have already began your present [00:15:00] and also you get waist deep and you are like, “I’ll drown quickly ‘trigger I do not know the place to go from right here.” We have some nice sources in there for that.
[00:15:07] They usually’re additionally examined. So Julia has completed such job of organizing this, everyone, that this isn’t willy nilly stuff. We have completed this — no matter we’re giving to you — most likely a thousand instances. So, this sounds very ProudMouth centered, but it surely’s not all nearly us as a result of now we have one thing else referred to as the vetted consultants. You need to discuss that?
[00:15:30] Julia Ritchie: Once we discuss wanting that will help you speed up your affect, we acknowledge that not everybody who comes into the academy is perhaps solely podcast centered they usually would possibly need to consider areas which are somewhat bit outdoors of what we at ProudMouth specialise in. So, what we have completed is now we have introduced in vetted consultants to fill within the gaps the place we do not really feel like we may provide the better of one of the best.
[00:15:56] So, as an alternative we have partnered with individuals who specialise in completely different areas of selling, enterprise, planning, all of that great things. [00:16:00] They usually have created programs for the academy. And that is the place they share their experience with you and let you know the right way to do issues like, once more, incorporate search engine optimisation into your podcast.
[00:16:12] Into your web site at completely different ranges, , on the foundational stage. And if you wish to take it even farther, extra superior techniques you should utilize. We now have a course by Invoice Cates on the right way to develop into extra referable to your preferrred shoppers. He breaks it down into eight simple steps, and that is a terrific course for many consultants since that is all they actually need to obtain with their advertising and marketing.
[00:16:36] And we even have a terrific course by Stephen Wershing, who teaches you the right way to create your personal shopper advisory board, which is a good way to, , actually gauge the shopper expertise that the individuals you are working with are going via and how one can enhance it, what they are surely desirous about.
[00:16:53] So, these are only a few of the vetted skilled programs now we have proper now. They’re all throughout the intermediate or superior ranges. [00:17:00] And fairly quickly, we’re hoping to additionally get members extra interplay with the vetted consultants. In the event that they want them for any questions or one-on-one time, we’re hoping to be the connection between you and them to assist information you in the suitable route of getting the provide help to want for no matter you need to accomplish.
[00:17:21] Matt Halloran: I’m so blissful that Invoice Cates and Stephen Wershing determined to place programs in. Once we had been speaking to them concerning the academy, it was a no brainer for both of them as a result of you might have two precise consultants. I imply, Invoice Cates has written seven books now, proper? Stephen Wershing not solely has The Consumer Pushed Follow, however he is completed lots of of those advisory boards.
[00:17:43] And it isn’t all about content material advertising and marketing, however what you may begin to see within the academy is how all of these items begin working collectively. Proper? So you might have a terrific advisory board, which they will let you know, they usually’ll all let you know this, that it’s essential talk extra successfully with all your shoppers.
[00:18:00] Podcasting will be one of many methods to try this. And so then you possibly can return to the board and say, “Hey, we solved this drawback.” After which you should utilize circumstances, techniques to assist get referrals. Proper? All of these items actually begins to work collectively. And when it does, advertising and marketing turns into a lot simpler as a result of as an alternative of issues not meshing and gears grinding and also you’re stopping and beginning, you discover how all of these items develop into very fluid.
[00:18:27] All proper. That is my favourite query anytime that I interview anyone, though, , we work collectively. What did not I ask you? What did not we cowl that we should always most likely discuss somewhat bit extra about or that I simply completely glossed over? ‘Trigger I get excited and sidetracked.
[00:18:43] Julia Ritchie: I believe we will discuss who can profit from the academy and who it’s particularly made for. I believe the apparent reply is that it is made for consultants since that’s who our viewers at ProudMouth is. We need to assist consultants [00:19:00] increase their affect, speed up their affect. And that is what this academy is for. However we additionally know that people who find themselves consultants in working the present do not have quite a lot of time. And generally, once they have that crew behind them, this is not the stuff that they need to be focusing their time or vitality on.
[00:19:17] So, this membership and this academy does not strictly should be for consultants. Individuals who may also profit from it are advertising and marketing assistants, advertising and marketing coordinators, anyone on that crew who may help with implementing any of these items. They’ll undergo the programs, be taught what they should be taught, and assist delegate what must be completed behind the scenes.
[00:19:39] And even should you’re not an skilled, should you simply need to discover ways to begin your personal podcast, you possibly can are available in and take these particular podcasting programs. Should you’re not interested by constructing your corporation, you do not want to concentrate to any of these sections, however you do not even have to essentially be an skilled.
[00:19:57] We do have a terrific partnership with [00:20:00] Blubrry who’s ProudMouth’s most popular podcast supplier or streaming/publishing service. And so, we will offer our academy to their complete shopper base. And even when they aren’t consultants or enterprise homeowners, we wish to have the ability to assist them get their podcast off the bottom.
[00:20:21] And never solely begin it, however maintain it working and keep away from podfade since most individuals not solely begin a podcast, however they’ve the issue preserving it going and having that consistency. So we actually need to assist make that system and make podcasting and social media and branding as simple as potential with the intention to not solely do it nicely, however you are able to do it persistently.
[00:20:45] And so, these are all of the various kinds of individuals who can actually profit from being with us within the academy.
[00:20:57] Matt Halloran: I used to be simply speaking to a [00:21:00] director of operations for a monetary advisor and we had been speaking concerning the academy. They’d simply joined as an affect accelerator, a shopper. And she or he mentioned, “Oh my God, Matt, I am on this group of mothers. There’s 1500 of us throughout the nation. And so a lot of them need to begin a podcast.”
[00:21:17] I used to be like, “Have them be a part of the academy totally free.” There’s Podcasting 101, nearly the whole lot it’s essential know — sufficient to be harmful, to get began. The concept right here is for us to assist individuals not solely free them from the torment of gross sales, but additionally rise above the noise and get their voice out within the market.
[00:21:34] All people, these aren’t simply taglines and funky branding issues that now we have. These are literally core, basic beliefs of ProudMouth, our group. We all know that should you’re an skilled or if you wish to get your voice out into {the marketplace}, for no matter cause, you are a politician, you are an lawyer, you are a CPA, not simply monetary companies professionals, however should you promote recommendation or need to have your recommendation heard, we actually consider that podcasting is the best strategy to do it.
[00:22:00] And this step-by-step method that Julia’s speaking about that she’s helped construct within the academy will provide help to execute. Now, I need to discuss podfade actual fast earlier than we wrap up right now’s present. It is an actual factor. So, throughout COVID, 2 million podcasts had been began and solely 400,000 of them stay.
[00:22:22] Proper? Now, if you consider that with how many individuals are simply in North America, that is North American statistics. That’s an unbelievable quantity of attrition, which signifies that lots of people began they usually simply weren’t organized sufficient to maintain rolling. So, should you’re the skilled who’s working the enterprise, you are most likely not the implementer.
[00:22:43] And, Julia, you mentioned that phrase and I simply love that phrase for the academy. We provide the instruments for implementation. We do not simply provide you with “Here is the philosophy.” We provide you with, “Hey, here is the following step. [00:23:00] Do that. Do that guidelines. Be sure you have all of those geese in a row. After which whenever you’re completed right here, you possibly can go right here.”
[00:23:06] Tremendous well-organized. Very, very simple to get entangled with. So Julia, how can they enroll?
[00:23:09] Julia Ritchie: They’ll go to us on-line both via our ProudMouth web site at proudmouth.com or go on to the academy web site, which is podrocketacademy.com.
[00:23:20] Matt Halloran: Alright, everyone, if you’re an implementer who’re listening to this otherwise you’re an skilled and you’ve got a extremely nice implementer in your workplace who’s all the time craving schooling that will help you get your voice out within the market, they need to be a part of the academy.
[00:23:33] They’ll be a part of straight on the location. As of proper now, as of the date of this, we have got the free stage, a $99 stage, and it is like 249. Is that proper?
[00:23:43] Julia Ritchie: I’ve it as 200 should you join an annual.
[00:23:49] Matt Halloran: Oh, that is proper. So month-to-month, it is 249 a month, however should you enroll yearly, it’ll be 200.
[00:23:56] So, for you consultants on the market, what a terrific present to provide to your crew. [00:24:00] Hey, here is some schooling that you just’re craving and asking for. We discovered a spot the place you will get it. And as I wrap up, I used to be assembly with a gentleman who runs the biggest advertising and marketing agency for litigators in the US.
[00:24:18] And I used to be speaking to him about our common podcasting companies and he is like, “Eh, I do not know.” You already know they discuss an excessive amount of anyway. And I mentioned, “Okay, nicely, I do not know should you’d have an interest on this, however now we have this academy that basically is concentrated for the people who find themselves going to implement the advertising and marketing.”
[00:24:35] And he is like, “I’ve by no means seen that earlier than.” And I used to be like, “Nicely, , there’s HubSpot academy and all of these items. He is like, “Nicely, yeah, man. I find out about that. They usually’ve, belief me, taken all of these lessons, however they don’t seem to be particularly centered on their stage of experience.” What we do at ProudMouth, which could be very completely different than anyone else’s, helps you get your skilled voice out into {the marketplace}.
[00:24:55] This is not only a persona play. [00:25:00] That is… You already know stuff, you might have schooling, the general public wants it, and we provide help to get it out to the world. So, Julia, I need to thanks personally for the entire arduous work that you’ve got completed on the academy. It has been a heck of a haul. We’re tremendous enthusiastic about rolling this out to everyone.
[00:25:13] Now, I would like everyone to know, we need to get a thousand individuals on this shortly as a result of we all know that when we begin this momentum, increasingly of you will cease being one of the best saved secret in your space and hopefully begin gaining extra affect in your neighborhood, which you all know is what it’s essential do.
[00:25:31] When you have not subscribed to the present, be sure you do. Please go to podrocketacademy.com or proudmouth.com to be taught extra. Additionally, if in case you have not adopted me on LinkedIn but, Matt Halloran is the place you discover me. I might love to have the ability to join with you, and reply any of your questions on something that has to do with advertising and marketing, content material or podcasting.
[00:25:49] So, for Julia and all of us listed below are ProudMouth, that is Matt Halloran. We’ll see you on the opposite facet of the mic very quickly. Thanks for listening to the Prime Advisor Advertising Podcast delivered to you by ProudMouth. If you wish to [00:26:00] know extra about how one can be your personal loud, go to us at proudmouth.com and join the PodRocket Academy. By way of programs and workplace hours led by skilled podcast producers and digital entrepreneurs, you’ll be taught the whole lot it’s essential know to develop into the trusted subject material skilled you are supposed to be.
The views and opinions expressed herein are the views and opinions of the creator and don’t essentially mirror these of Nasdaq, Inc.