- Monetary literacy platform Doshi has teamed up with London-based TSB Financial institution.
- TSB financial institution will go to colleges to encourage college students to make use of Doshi’s monetary literacy app.
- Headquartered in London, Doshi made its Finovate debut earlier this 12 months at FinovateEurope 2024.
Gamified monetary literacy platform Doshi has teamed up with London-based TSB Financial institution. The monetary establishment will spend the subsequent six months touring to colleges to encourage college students to make use of Doshi’s app to find out about accountable financial savings and spending, in addition to different points vital to monetary literacy.
The initiative is concentrating on 1,000 college students between the ages of 13 and 18. Doshi encompasses a collection of interactive classes on monetary matters primarily based on monetary targets akin to managing debt or avoiding stress over saving and spending. The app leverages gamification methods together with awarding factors and showcasing leaderboards to allow customers to verify their progress. The app additionally rewards college students who full the training modules with perks like procuring vouchers to assist increase engagement.
“Coming into maturity Cash Assured is important to making sure younger individuals are set as much as get pleasure from a lifetime of steady funds and knowledgeable monetary choices,” TSB Head of Accountable Enterprise Kate Osiadacz mentioned. “We’re on a mission with Doshi to assist younger individuals increase their data utilizing the app’s modern studying platform, in order that they begin their monetary lives in one of the best place doable.”
In keeping with the Younger Individuals’ Cash Index, greater than 81% of younger individuals fear about cash and/or private funds. Moreover, the identical proportion of younger individuals additionally wish to be taught extra about higher managing their funds as a part of their faculty curriculum.
“Solely two out of 5 younger adults have acquired monetary schooling in secondary faculty,” Doshi CEO Daniel Rose mentioned. “At Doshi, we consider that monetary schooling is crucial for constructing wholesome, assured lives.”
Along with the Doshi app, the corporate’s expertise is out there by way of its personal branded, out-of-the-box web site in addition to by way of API integration. No matter surroundings, Doshi delivers greater than 1,000 items of monetary wellness and schooling content material, instruments, and movies. With greater than 30,000 engaged customers, the platform has supplied greater than 100,000 hours of studying and handed out hundreds of rewards to customers.
Headquartered in London, Doshi App made its Finovate debut at FinovateEurope 2024. On the convention, the corporate demoed its white-label app that helps banks, credit score unions, and fintechs promote monetary literacy by way of a customized, gamified, studying journeys. In August, the corporate partnered with Yorkshire Constructing Society to assist present monetary schooling to first-time, potential homebuyers.
The partnership between Doshi and TSB Financial institution is a product of the monetary establishment’s Cash Assured Communities program. This program sends TSB Financial institution professionals to colleges as volunteers to assist younger individuals be taught extra about monetary wellness and monetary independence. Doshi was one of many corporations to efficiently apply to TSB Financial institution’s TSB Labs program which companions with fintechs to reinforce the financial institution’s monetary literacy providing.
On the similar time, such partnerships are gas for innovation for fintechs, as nicely. “As a startup, you don’t get many alternatives to collaborate with senior leaders of a number one U.Ok. financial institution,” Rose famous. “Working with TSB has enabled us to co-create an thrilling resolution with the potential to alter the lives of hundreds of younger adults.”
Photograph by Pixabay
Views: 43