As part of the association, a multi-media campaign featuring Virat Kohli will showcase the value proposition of banking with HSBC. Through its suite of products and services, the bank is positioned to support various facets of the Indian economy poised for a significant and sustained growth trajectory, it said in a statement.
“I am delighted to associate with HSBC, one of the world’s premier international financial organisations. HSBC’s rich legacy in India, disciplined approach and long-standing commitment resonates deeply with my belief system of discipline, commitment and focus, aspects that have played a key role in my career so far,” Virat Kohli said.
HSBC India said it is keen to grow in India and has doubled down on the opportunities that the country has to offer. From supporting the robust ecosystem of startups to helping Indian corporates in their global ambitions as well as supporting the wealth and retail banking needs of internationally minded Indians, the bank is leveraging its deep rooted experience and expertise to partner the country’s progress, it said.
“We are thrilled to have Virat Kohli as our brand influencer and see him as a perfect fit for our values of taking responsibility, collaborating and succeeding together as a team as well as getting things done. Virat Kohli is a symbol of an ambitious India that is striving forward, going global and leaving its indelible mark on the global stage across various fields,” Hitendra Dave, CEO, HSBC India said. “Virat’s appeal and pursuit of excellence is aligned to our growth ambitions in India. This is the start of a new and exciting chapter as we look to reinforce our commitment towards growth and being the preferred international financial partner for our clients.”