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This summer season, Nick Jonas and Priyanka Chopra Jonas made their first-ever joint funding, and in comparison with many superstar investments as of late, the recipient may be a little bit of a shock. It wasn’t crypto or a brand new app, however fairly a legacy, family-owned firm: Excellent Second, a British luxurious sportswear model specializing in swimwear and skiwear.
This funding can be utilized to assist the enterprise because it develop its world footprint, with the assistance of the couple’s outstanding social media followings (on Instagram, Jonas has 33 million followers, and Chopra Jonas has 80.9 million followers), within the effort to make Excellent Second a world family model identify.
The couple just lately shared extra with Fortune about their resolution to put money into the corporate.
- Startup: Excellent Second
- Location: London, England
- 12 months based: 1984
- Valuation: Declined to reveal
- Funding stage: Declined to reveal
- Variety of workers: 37
Why they invested, in their very own phrases
We stay a really lively way of life and subsequently want our wardrobe to serve many functions. We each love the mountains (Nick is an avid snowboarder, and Priyanka is an après-ski aficionado), and are keen about our private kinds. We are likely to gravitate towards items that mix vogue and performance with out compromising one or the opposite. We organically found Excellent Second and have been loyal followers since then, as a result of we are able to take pleasure in being outdoor and acting at our greatest whereas additionally feeling vogue ahead.
Whereas working in London we met Excellent Second founders, Jane and Max Gottschalk, by happenstance. The 4 of us instantly clicked, so when the chance to speculate introduced itself, we jumped on board with out hesitation. It’s extraordinarily vital to us that our values align with any firm we select to put money into.
Excellent Second caters to the aspirations of younger prospects who search journey within the outdoor and who’re in the hunt for their very own excellent second. Not having to decide on between trying wonderful and acting at their highest stage is a client want that Excellent Second has ingrained into the ethos of the model, and in consequence, it has turn into probably the most fascinating ski put on model in the marketplace. We genuinely love all of their merchandise and have seen firsthand as they’ve taken over the slopes. For us, investing in them was a simple selection.
That is an installment of Why I Invested, a collection that includes well-known buyers from all completely different backgrounds and industries, revealing what impressed them to speculate their very own cash in a brand new enterprise.