The trendy card issuing platforms market is about to greater than double, rising from $1.8billion in 2025 to $4.2billion by 2030, in keeping with new analysis from international tech strategists Juniper Analysis. The explosive development of 133 per cent is primarily pushed by conventional monetary establishments (FIs) rising funding to maintain tempo with innovation from fintech disruptors.
The core development issue is the rise of Card-as-a-Service (CaaS), which allows main non-traditional gamers, equivalent to Monzo, Uber, and Coinbase, to seamlessly combine card issuance into their present ecosystems. The market can also be being propelled by beneficial regulatory help for Open Banking and the adoption of digital-first options like tokenisation and push provisioning throughout key international areas.
Knowledge layer unlocks aggressive benefit
The analysis identifies a key aggressive shift: market leaders are more and more turning to data-driven methods to construct smarter, extra personalised card choices and strengthen shopper engagement.
Analysis Analyst Jawad Jahan defined that unlocking the info layer marks a brand new frontier for distributors. “By harnessing richer knowledge to ship smarter, personalised monetary experiences, distributors can strengthen loyalty, increase retention, and develop interchange income,” Jahan acknowledged. He added that success within the more and more aggressive market will hinge on shifting to API-based card issuing to fulfill these new knowledge calls for.
The Leaderboard
Juniper Analysis’s Competitor Leaderboard evaluated 22 main trendy card issuing distributors throughout components together with platform innovation, number of companies, and key partnerships.
The highest-ranked market-leading distributors for 2025 had been recognized as:
- Thales
- IDEMIA
- FIS International
- G+D
- Marqeta
The evaluation, which covers over 18,500 knowledge factors throughout 61 international locations, signifies that the demand for these platforms will proceed to develop as established FIs search environment friendly, API-driven options to modernise their operations with out pricey and sophisticated core system overhauls.
