Leverage this 5-step monetization and branding technique to launch your personal enterprise concept.
LinkedIn helped me create a (one-person) six-figure consulting enterprise in lower than 3 months.
I plan to scale this enterprise to a number of six figures in 2023.
I don’t write this to brag, solely to encourage.
You may’t be what you possibly can’t see, and hopefully, my journey might help you in the direction of your entrepreneurial journey.
So whether or not you’re a seasoned veteran or simply starting, that is how you should utilize LinkedIn to begin or rework your personal enterprise.
Keep in mind: You’re just one put up away out of your dream job or enterprise.
Why Construct A Enterprise On Linkedin?
Linkedin is the place you construct your status and belief together with your:
- Shoppers
- Connectors
- Supporters
What’s the distinction?
Shoppers pay in your services.
Connectors promote your work to others by way of phrase of mouth.
Supporters validate your work by way of social proof.

For my consulting area of interest, I gained’t discover my viewers on Instagram or Tik Tok and my LinkedIn content material doesn’t do too nicely on these platforms both.
Step #1: Begin By Constructing THIS First
After I had the thought to begin my very own consulting enterprise, I didn’t begin with constructing a services or products.
I targeted on constructing my distribution channel.
Creating distribution channels > creating merchandise & providers.
“You’re extra more likely to fail from the dearth of a distribution channel than from an lack of ability to construct a product.”
— (Supply)
Regardless of what you assume, individuals not purchase services or products primarily based solely on their high quality or value. They purchase on emotion.
On-demand, high-quality consulting providers are in every single place by way of Fiverr or Upwork. I do know that I’m not providing a qualitative higher service. There are extra skilled and smarter consultants than me.
Have a look at streaming platforms for instance:

There will not be many limitations to entry to turning into a contract guide. A laptop computer, wifi, half a mind, and BAM, you’re a guide. Congrats.
However by way of my distribution channel, I’m providing the chance to be emotionally invested with a model and a motion. This could’t be copied.
As Maya Angelou as soon as mentioned, “Individuals will overlook what you mentioned, individuals will overlook what you probably did, however individuals will always remember the way you make them really feel.”
Your service or product must make your purchasers really feel one thing, not simply do one thing.
Step #2: Set up Your Fortress and Construct Your Moats
As I mentioned, most individuals might copy my consulting providers.
However they’ll’t copy my distribution channel.
Your distribution channel takes an extended time to construct than your services.
Distribution channel = your eponymous and distinctive model.
An eponymous model is why individuals like Tim Ferriss or Joe Rogan may be copied, however by no means changed.

You need to use all the identical tools, and studio and replicate the format of the Joe Rogan Expertise, however you gained’t have probably the most downloaded podcast on the planet. Many individuals have tried and failed.
For higher or worse, the monetization technique of eponymous manufacturers lives and dies with the particular person, not the enterprise.
However by constructing your personal model, you’ll escape your competitors by way of your authenticity.
For those who don’t spend money on constructing your distinctive model, you’ll die a commodity.
I spent years constructing my model by publishing common content material on LinkedIn. At first, it was gradual. I threw every little thing on the wall to see what would persist with my viewers.
I took a whole lot of photographs, a couple of hit the mark. I doubled down on people who resonated and stopped what wasn’t working. That is nonetheless an ongoing technique of experimentation and iteration.
Each bit of content material you set out there’s a vote for the kind of enterprise you wish to create. Get strategic. Each put up must serve a function.
However when you’ve established your model in a selected area of interest, it naturally turns into a barrier to entry in your competitors.
I created a consulting firm providing social affect providers contained to a selected geographic space in Melbourne. Briefly, publishing common LinkedIn content material helped me discover my product-market-founder match.
Your services are your castles. Your distinctive model and distribution channel is the moat that separates you from others.
Step #3: Be So Good They Can’t Ignore You.
Whether or not you prefer it or not, everybody’s obtained a model.
The one distinction is whether or not you’re actively making a model otherwise you’re letting a model be created for you.
On this digital world, it’s not likely a alternative anymore.
The easiest way to construct an genuine private model is to productize your self by way of your content material.
Construct your model round your pure pursuits by asking your self:
- What do your family and friends say you speak about all day?
- What recommendation do individuals come to you for?
- What ‘work’ would you be completely happy to do without cost?
A helpful strategy to acquire knowledge is to examine your LinkedIn DMs. What do individuals continuously ask questions on? What issues do individuals assume you possibly can clear up? These are crumbs that present clues to a services or products.
As Babak Nivi, co-founder of Angelist as soon as mentioned:
“You wish to work out what you’re uniquely good at — or what you uniquely are — and apply as a lot leverage as potential. So getting cash isn’t even one thing you do. It’s not a talent. It’s who you’re, stamped out 1,000,000 instances.”
Once you construct a model round what naturally pursuits you, nobody can compete with you. You might be distinctive. Nobody may be extra you than you.
BUT don’t make this error.
What’s the quantity #1 mistake I see individuals make whereas making an attempt to construct a enterprise by way of LinkedIn?
Lack of consistency.
They put up persistently for 1–2 weeks after which drop off for months at a time.
I’ve seen individuals come and go from the platform. I’ve had others see my outcomes, get motivated for a couple of weeks after which stop altogether. The stop-start method does extra injury to your outcomes than the rest.
Being persistently good is best than being often nice. Occasional greatness brings occasional outcomes.
Step #4: Stack Your Expertise And You’ll Pay The Payments
Don’t purpose to have the very best skillset. Purpose to have probably the most various skillset.
Specialization is for bugs.
As Scott Adams writes,
“For those who assume extraordinary expertise and a maniacal pursuit of excellence are mandatory for fulfillment, I say that’s only one method, and possibly the toughest. In relation to abilities, amount usually beats high quality.”
Give it some thought. For those who’re a one-trick pony, your alternatives are restricted. If all you might have is a hammer, every little thing you see will begin to seem like nails. However you probably have a number of abilities, you are in a position to create extra worth in your purchasers.
For instance, I’m one of many few coverage consultants who know how you can:
- Leverage social media
- Comfortably converse in entrance of a digital camera or in public
- Run a podcast
- Write participating weblog posts
I can stack these abilities to enhance my odds of success.
For instance:
I wouldn’t say that I’m within the prime 10% of any of those abilities, nor do I attempt to be.
Good + Good = Wonderful.
However It’s my breadth of abilities that present worth moderately than my depth of abilities.
When purchasers rent me, they basically get a guide, content material creator and a public relations agency suddenly.
Adam Davidson, in his e-book The Ardour Economic system, places it greatest:
“Establish the set of issues that you simply like to do and that you simply do nicely. You don’t must be the very best on the planet at one thing. Individuals usually succeed as a result of they’ve a set of assorted abilities that don’t usually go collectively.”
When you’ve developed a talent stack, share it on LinkedIn. I obtained enterprise leads from movies I’ve made. I get entry to fascinating individuals due to the articles I’ve written. Put your self on the market and turn into a magnet for alternatives.
Step #5: Create The Programs For Infinite Monetization
When you’ve obtained your distribution channel, model, and distinctive talent stack, it’s time to construct out the interior infrastructure.
A enterprise with no system is sort of a cup with a gap in it.
Systemization = automation
The much less you must assume the higher.
Align your distribution channels (LinkedIn, e-newsletter, podcast, weblog and YouTube) to create an economic system of scale. One long-form YouTube video may be made right into a weblog and a number of other LinkedIn posts.
My content material creation mantra is: create as soon as, minimize many instances.
Once you purpose all of your content material cannons in a single path, you’re certain to do some injury.
Right here’s my content material creation stack:
Software program Stack:
- Later (automated publishing software)
- Squarespace web site (digital residence in your content material)
- Defend Analytics (for LinkedIn knowledge)
- ConvertKit (e-newsletter + electronic mail lists)
- Justin Walsh’s Linkedin OS course
Assets:
- Freelance designer and editor (to save lots of you hours per week)
- Digital Assistant (advocate studying this text)
In Abstract:
LinkedIn helped me to check a enterprise concept, entice freelance purchasers and finally flip it right into a six-figure enterprise that allowed me to stop my job.
You are able to do the identical factor. Comply with these steps:
- Construct your distribution channel.
- Create your distinctive model primarily based in your pursuits.
- Constantly put up content material on a platform the place your viewers is.
- Stack your distinctive abilities.
- Create a system of monetization.
Good luck.
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