Trying to differentiate your startup’s story from the 1000’s of different static slide decks on the market? A video pitch deck could possibly be the benefit it’s essential to safe a fundraising examine.
When creating an ordinary pitch deck for traders, you wish to effectively information them to the story, stats and those that make you completely different. You’ll function the identical data in video kind, whereas including some persona and human emotion. Plus you — not the reader — will management the narrative.
The thirtieth class at Alchemist Accelerator not too long ago celebrated their commencement from this system with a digital demo day on the Amazon Net Providers Startup Lofts in San Francisco. Twenty-three corporations — specializing in all the things from funds to ecommerce to aerospace — pitched traders with brief movies.
Let’s discover the fundamentals of the video pitch and a few methods that these startups used to separate their pitches:
Why Make a Video Pitch Deck?
The typical enterprise capital agency spends about three minutes and 20 seconds reviewing a pitch deck from a seed-stage firm. You may argue that’s not sufficient time, however you’ll be able to’t management how lengthy your potential investor is engaged. It’s additionally tough to ensure {that a} VC focuses on the components of your deck that you just suppose are most necessary.
For those who solely have three minutes, why not take management of how your pitch deck is perceived?
Consider a video pitch deck as a three-minute business in your startup, together with the next data:
- who you might be
- what you do
- why you’re completely different; and
- learn how to get in touch with you.
Most video pitches contain a founder or co-founders strolling the viewer via the fundamentals. You’ll typically see a inexperienced display impact, with the founder’s profile showing in entrance of the slides. Graphics and animation assist seize and keep the viewer’s consideration.
Video Pitch Deck Instruments
Fortunately, you don’t must be anyplace near a video professional to ace your video pitch. There are many software program platforms and apps that may assist:
CloudApp
CloudApp is a video recording platform that permits customers to share display captures and display recordings. You should use CloudApp to speak via slides whereas preserving your face and profile on display.
Powtoon
For those who’re trying to obtain skilled graphics with out skilled assist, Powtoon could possibly be of use. This software program helps you to create brief movies and graphics animations to incorporate in your video pitch deck.
Vyond
Whereas a founder often leads the cost, it’s OK to have a buddy assist improve your video pitch. Vyond helps you make brief movies with animated characters.
Pitchtape
Pitchtape is an all-in-one platform constructed particularly for video pitches. You may create on-line pitch portals and host pitch occasions.
5 Tricks to Improve your Video Pitch
Now that you just’ve bought some software program to assist, it’s time to deal with the content material of your video.
Embrace Buyer Testimonials
Founders and management must be the celebs of your video pitch deck, however a cameo from a loyal consumer can talk your organization’s dedication to your clients. Even a 15-second selfie video can act as a robust case examine. Plus, it breaks up the monotony of getting one speaker on display for 3 minutes.
Don’t Learn Off a Script
Talking on video can flip even one of the best public audio system into nervous wrecks. Nonetheless, it’s straightforward to inform when a founder is solely studying notes off a display by their monotone voice or stolen glances off display.
Resist the urge to depend on a script. Contemplate the cookout rule: You must speak to your viewers such as you would to a member of the family or buddy at a cookout. Don’t begin throwing expletives round, however it’s higher to speak like a well-rehearsed, regular individual as a substitute of a robotic who’s studying off a teleprompter.
Put on Firm-Branded Clothes
It’s a small factor, however don’t miss an opportunity to point out off your brand and branding. Sporting branded clothes helps maintain your organization title and brand on the thoughts of the viewer, and it provides somewhat extra persona than commonplace formal put on.
Convey Up Your Rivals
Do not forget that an investor pitch is about proving that your organization’s method is completely different. Whilst you don’t wish to waste an excessive amount of time in your opponents, it’s necessary to border the market panorama. Use your market and aggressive intelligence to point out you’ve accomplished your analysis.
Say What You’re Trying For
Buyers ought to go away your video understanding whether or not or not you’re a possible match. Some VCs solely put money into sure industries or at particular progress levels. You don’t need pre-seed specialists reaching out in the event you want a Sequence A, or vice versa. Make the connections as straightforward as potential by clearly outlining what you’re hoping to realize within the subsequent six to 12 months.
You’ve bought all it’s essential to succeed, together with the fitting instruments and a few ideas for fulfillment. Throw in your startup sweatshirt, fireplace up your tools and begin making your video pitch deck.